In this article we’ll talk about jewelry photography tips to make your photos look professional and buy-worthy.
One of the discussions that has been active over in the Jewelryosophy 360 Community is how to take professional looking jewelry photos without hiring a professional jewelry photographer.
Here are some of the major takeaways:
1. Shoot Outdoors or Use a Lightbox
Whenever I can, I take photos outdoors because natural sunlight does something amazing for photos. Here are a few examples of outdoor shots I took using natural light:
However, we all know that taking pictures in natural light is not always possible. Maybe it’s been raining or you need to get an order out to a customer quickly. In those situations, a photo light box can help.
Here’s an example of a couple of photo shoots for products and Instagram that I’ve taken using lights and a photo light box.
I bought the light kit (a set of two lights) in February 2015 and have been using them for my product photography ever since. I bought the "cub diffusion" box around the same time and absolutely love the shots I take with them. However, I will admit that I haven't used the other color backdrops. They were a little "fuzzzy" for me and get wrinkly easily. Instead, I found a plastic poster board that I use for a perfect white backdrop.
2. Experiment with Different Backgrounds and Props
Have fun with your jewelry photos One of my best selling bangles on Etsy has a shoe with an iconic red sole featured in the photo. Photos are a great opportunity to highlight what your brand is about and appeal to your target audience.
This shoe is perfect for my target audience and this photo has even been featured in PopSugar. You can read about how that feature happened here.
3. Understand Your Camera
Having an amazing camera to shoot your products is a huge advantage. However, shooting with good lighting, using editing tools, and experimenting with camera settings can help make up for a less-than professional camera.
I also use a Canon EOS 7D. This camera is able to capture more mega pixels than a camera phone or even the Rebel. It's on the expensive side, however, and is not necessary to take great photos.
If the idea of putting different lenses on your camera sounds intimidating, don’t worry! This isn’t necessary when you’re just starting out either. I’ve seen people take amazing shots with their camera phone!
Check out step 4 to see how you can take any picture from basic to excellent with simple (free) photo editing tools.
4. Use Photo Editing Tools
In the world of ‘selfies’ and ‘snaps’, there are more than a few photo editing programs to choose from. Here are a few I've used for quickly editing photos:
This is as simple as it gets. When I’m in serious crunch, I edit photos directly on my phone or on my desktop with my built in software. I can do things like lighten a photo and sharpen the image.
The Over app is so cool. You can add text, filters, and quotes over photos for a nice effect. I especially like this tool for the photos I post in Instagram!
Here’s an example photo:
Canva is great for creating stylized posts for social media. It has nice editing capabilities including filters, transparency layers, and the ability to insert a photo into a desired shape (e.g. circle). You can use Canva on desktop and mobile and share your draft designs with other contributors.
Here’s an example photo:
Give it a try yourself and let me know what you think!
That’s it for now! I would love to hear how you’re taking jewelry photographs! I definitely don’t have all the answers and am learning more and more everyday.
If you’d like to join our on-going conversation, head over to the Jewelryosophy Community. You can get more info by clicking the button below.