The Jewelryosophy 360 Guide to Product Branding & Packaging

Packaging is often an afterthought in the jewelry making process. But you’re a creative, after all, so why not make your packaging as memorable as your jewelry pieces? In this guide, we go over some common jewelry packaging considerations and discuss one of the most recognizable jewelry packaging examples in the industry.


  • Use a popular jewelry brand as a case study in product branding and packaging success
  • Provide a framework of how you can evaluate your existing product branding and packaging
  • Provide recommendations for how to improve your branding and packaging