On today's show, we'll talk with Melissa Lovy, the must know New York City jewelry designer. Melissa’s career and business took off after pursuing her degree at FIT and she shows no signs of stopping!
Melissa is a savvy business woman who has quickly learned how to navigate advanced jewelry technology and social media techniques to scale her brand and delight her clientele, including some Hollywood A-listers.
We talk about her greatest sources of inspiration, balancing being a mom and a business woman, and understanding how to build a brand through strong engagement with your clientele.
Special thanks to the sponsor of today’s show, Brightech. Brightech makes magnifying lamps that are perfect for jewelry makers. You can check out my unboxing video and more at jewelryosphy360.com/bright.
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In this episode we discuss:
How Melissa turned a degree at Fashion Institute of Technology into a full-time business
How Melissa uses market research and focus groups to deliver direct-to-consumer model jewelry designs
The importance of using technologies like CAD for scaling processes
Taking advantage of social media platforms for making clients part of the brand
Taking cues from the fashion and beauty industry to offer fresh and exciting designs
And much more!