[DRAFT] The Jewelryosophy 360 Podcast 17: What’s Working NOW to Sell Jewelry Online

On this episode, we'll talk with Tracy Matthews. Tracy is the Chief Visionary Officer and Creative Director of Flourish & Thrive Academy. Through coaching and programs, Flourish & Thrive Academy has helped tens of thousands of jewelry makers get the customers of their dreams and keep them.

We talk about Tracy’s amazing journey as a designer and how she’s leveraging her experiences to teach other jewelry makers.

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In this episode we discuss: 

  • The one place you should really be building followers

  • 3 strategies that are making Flourish & Thrive students $10k+ a month in online sales

  • How to create the right kind of content that builds a community around your brand

  • And much more!

Flourish & Thrive + Jewelryosophy 360

Tracy has offered the Jewelryosophy 360 community the opportunity to take free & exclusive Flourish & Thrive classes when you sign-up using the affiliate links below. Jewelryosophy 360 will receive a commission for courses you sign-up for. Our affiliate partners and programming makes it possible for us to continue to offer free content on our platform.

The Jewelryosophy 360 Podcast 16: Preparing for the Next Generation of Jewelry

On today's show, we'll talk with Travis Kukovich. Travis is the owner of William Travis Jewelry, a fifth-generation metalsmith and the son of Polish immigrants.

He started his own metalsmithing business out of his garage and now operates a storefront of more than 2,000 square feet.

But his journey has been anything but easy. An accident in early childhood left him unable to read and write, while a showdown with breast cancer threatened his life in later years. He has nevertheless used these experiences to empower him on his journey. Travis has been recognized with many industry awards and has used his platform to advance causes including women’s empowerment and a living wage.

Special thanks to the sponsor of today’s show, Brightech. Brightech makes magnifying lamps that are perfect for jewelry makers. You can check out my unboxing video and more at jewelryosphy360.com/bright.

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In this episode we discuss: 

  • How Travis manages a jewelry business without the ability to read or write

  • The importance of handmade jewelry as the industry shifts and values change

  • What techniques and strategies have been effective in growing a jewelry business

  • And much more!

Connect with Travis Kukovich

The Jewelryosophy 360 Podcast 15: Building a High End Jewelry Brand With Heart

On today's show, we'll talk with Melissa Lovy, the must know New York City jewelry designer. Melissa’s career and business took off after pursuing her degree at FIT and she shows no signs of stopping!

Melissa is a savvy business woman who has quickly learned how to navigate advanced jewelry technology and social media techniques to scale her brand and delight her clientele, including some Hollywood A-listers.

We talk about her greatest sources of inspiration, balancing being a mom and a business woman, and understanding how to build a brand through strong engagement with your clientele.

Special thanks to the sponsor of today’s show, Brightech. Brightech makes magnifying lamps that are perfect for jewelry makers. You can check out my unboxing video and more at jewelryosphy360.com/bright.

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In this episode we discuss: 

  • How Melissa turned a degree at Fashion Institute of Technology into a full-time business

  • How Melissa uses market research and focus groups to deliver direct-to-consumer model jewelry designs

  • The importance of using technologies like CAD for scaling processes

  • Taking advantage of social media platforms for making clients part of the brand

  • Taking cues from the fashion and beauty industry to offer fresh and exciting designs

  • And much more!

Connect with Melissa Lovy

The Jewelryosophy 360 Podcast 14: Simplifying your Jewelry Photography for a Gorgeous Feed

The Jewelryosophy 360 Podcast 14: Simplifying your Jewelry Photography for a Gorgeous Feed

On today's show, we'll talk with Michelle Kuzdas of Pure Pear Jewelry. Michelle has been making jewelry for over 12 years and has customers from around the globe. She started designing after attending a class and has continued to keep up momentum.   

Her love for macrame string bracelet designing led to a full blown collection and shop on Etsy. While working a full-time job, she is learning to manage the ins and outs of a jewelry business. 

We talk about what it like ]to find your place in the competitive landscape, how she’s leveraging the power of social media to grow her business, and the crazy simple approach she’s taken to achieve a gorgeous instagram feed. 

Special thanks to the sponsor of today’s show, Brightech. Brightech makes magnifying lamps that are perfect for jewelry makers. You can check out my unboxing video at jewelryosphy360.com/bright

The Jewelryosophy 360 Podcast 13: Selling Your Jewelry in West Elm and Beyond

The Jewelryosophy 360 Podcast 13: Selling Your Jewelry in West Elm and Beyond

On today’s show, we talk with Tisa Wills of The Onyx Feather. Tisa has always had a love for design, so when she wanted unique jewelry, she started creating her own! 

With an intense focus on design and a love for creativity, she figured out how to turn a hobby into additional income. Starting at local flea markets, she started selling and has evolved her business since then! 

The Jewelryosophy 360 Podcast 12: From Selling to Friends to Sold in Jewelry Stores

The Jewelryosophy 360 Podcast 12: From Selling to Friends to Sold in Jewelry Stores

On today’s show, we talk with Cindy Liebel of Cindy Liebel Jewelry. Cindy started making jewelry for friends and quickly realized that she wanted to turn it into more. She has a rich background in the arts- from photography to drawing and now jewelry she has fueled her creative passions into a business.   

Now she sells nationally in the Arts Museum in Washington, DC and other galleries across the country.  She shares her strategies from going from shows to stores. 

You'll want to listen to this episode more than once to catch all the good tips!

The Jewelryosophy 360 Podcast 11: Growing a Massive Following for Your Jewelry Biz

The Jewelryosophy 360 Podcast 11: Growing a Massive Following for Your Jewelry Biz

On today’s show, we’ll talk with Cliff Nielson of Delta Stone craft. Cliff just launched his first official collection this month and has already amassed a huge following on Instagram. In this episode, we talk about his journey into full-time jewelry making, his tips for growing an authentic audience online, and how he’s made his jewelry business a family affair. 

 

You don’t want to miss this episode.

The Jewelryosophy 360 Podcast 10: Taking Calculated Risks In Your Jewelry Business

On today's show, we'll talk with Diana Gruber of Por La Luna and Craftsmen Unbound. Diana is a jewelry artist, designer, and business owner based out of Sacramento, California. 

She has jumped into the world of jewelry entrepreneurship head first. From putting together a jewelry line to reaching out to shops, she is learning the ins and outs of turning her passion for artistic expression into a thriving business. 

Diana loves working with metals and learned how to fabricate by joining a local sheet metal union for classes. She applied those skills to jewelry and worked as an apprentice to apply her new skills. While working for the foreman, she met her husband and the rest is history! 

In this show, we talk about the importance of having a support system for your artistic growth, why it's important to take calculated risks on your jewelry journey, and the value of brining your unique vision to the world.  

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In this episode we discuss: 

  • Who Diana Gruber is
  • Moving from welding to jewelry fabrication
  • The usefulness of jogs for jewelry making
  • Why stepping out of your comfort zone is the best way to move your business forward
  • And much more!

Connect with Diana

The Jewelryosophy 360 Podcast 9: Using Your Jewelry To Tell Your Unique Story

On today's show, we'll talk with Jeanette Caines of Jewelry Arts Inc. Jeanette is a director, instructor, and author who has appeared on the PBS/Nova Special Treasures of the Earth: Metals. What started as a hobby years ago turned into Jeanette teaming up with investors to support her very own arts studio where today, she's able to work within a community that inspires other artists and the broader New York art and museum scenes. 

At Jewelry Arts Inc, students can learn to make beautiful pieces in a semi-private setting while being encouraged to grow and explore their creativity. They teach all the skills and techniques any student would need to create amazing pieces.   

In this show, we talk about how she went from student to studio owner, how to make a living doing what you love, the importance of storytelling in jewelry making, and how she approaches commissioned sales. 

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In this episode we discuss: 

  • Who Jeanette Caines is
  • The fun in ancient jewelry making techniques and connecting to the past
  • Finding value in the jewelry found at museums (along with a sneak peak of what's to come with her collaboration with the Museum of Modern Art)
  • Making sales by commission
  • Her Book, Soldering Demystifed
  • And much more!

Connect with Jewelry Arts Inc. 

The Jewelryosophy 360 Podcast 8: Promoting Your Jewelry Brand and Craft Fearlessly

On today's show, we'll talk with Alysse Bortolotto of Beads & Bubbly. Alysse is a local artist, creative professional, and digital marketer. Alysse and her co-founder launched Beads & Bubbly over a year ago with a goal to provide opportunities for creative women in their local communities.

Beads & Bubbly enables anyone to create one-of-a-kind jewelry designed by an artisan while sipping, socializing with friends and enjoying a creative environment. They've recently started licensing the Beads & Bubbly business model which enables other creative, entrepreneurial women to build their own business. Beads and Bubbly events are perfect for weddings, birthdays, corporate events, a girl night out or any other reason you can dream up. 

In this show, we talk about the importance of creatives supporting each other, how jewelry artisans can promote their skills and brand fearlessly, and how a jewelry entrepreneur can break the traditional jewelry business mold.  

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In this episode we discuss: 

  • Who Alysse Bortolotto is
  • How Beads & Bubbly started
  • The value of community for jewelry makers
  • How Beads & Bubbly broke the traditional jewelry making mold and how you can too 
  • And much more!

Connect with Beads & Bubbly

The Jewelryosophy 360 Podcast 6: Turning Your Jewelry Education into a Jewelry Business

On today's show, we'll talk with Lisa Niven Kelly of Beaducation.com. Lisa is an award-wing artist, author, teacher, and entrepreneur based out of Northern California. 

Well-known for her innovative and intricate designs, Lisa got her start in classic beadwork and glass bead fabrication. Her current work is focused on metal and wirework as well as serving as CEO of beaducation.com.

Her designs and lessons have been featured in many jewelry-making books as well as Bead & Button MagazineWirework MagazineBeadwork MagazineStep by Step Wire Jewelry and Art Jewelry Magazine.

For over 20 years, Lisa has been sharing her love of beadwork and wirework by teaching students across the country. She was voted Top 10 Teacher by the editors and readers of Bead & Button Magazine. 

In this show, we talk about her journey from school teacher to jewelry maker to e-commerce jewelry supplier, the importance of learning jewelry fundamentals, and her book, Stamped Metal Jewelry

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In this episode we discuss: 

  • Who Lisa Niven Kelly is
  • How she got started making jewelry
  • How to find a representative for your jewelry
  • Finding your voice as a jewelry maker
  • Why she started teaching jewelry and selling supplies
  • How she started and grew Beaducation.com
  • Tips for starting and growing your jewelry business 
  • And much more!

Connect with Lisa

 

The Jewelryosophy 360 Podcast 7: Winning Strategies for Driving Jewelry Sales Through Social Media Marketing

On today's show, we'll talk with Emma Unger. Emma is the owner and designer of The Creative Skull, based out of Ontario, Canada. 

Emma is an artist and painter who stumbled upon a new way to explore her creative passions through jewelry making. In addition to setting up a shop on Etsy, she has also found success in selling her jewelry in local stores, such as tattoo parlors!

In this show, we talk about social media marketing for your jewelry business, how to reach out to businesses for collaborations, and what platforms and tools she finds most successful for marketing and planning social media.

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In this episode we discuss: 

  • Who Emma Unger is
  • Her strategies for social media marketing
  • How she reached out to get her jewelry featured in a tattoo shop
  • Key tools for social media planning and scheduling
  • Handcrafted jewelry maker's secret market differentiator
  • How to think about your brand and target audience
  • And much more!

Connect with Emma

Show Sponsors

Ayana's jewelry in this episode was sponsored by Isle VI Accessories.  

The Jewelryosophy 360 Podcast 5: Finding Your Voice as a Jewelry Maker

On today's show, we'll talk with Gary Dawson of Gary Dawson Designs. Gary is a jewelry designer and goldsmith based out of Eugene, Oregon, with over 40 years of experience. 

After earning a Bachelor of Arts in Anthropology, he thought a career in law was the next logical step in his career. As fate would have it, he ended up setting up a home workshop and started making jewelry instead. The rest is history! 

When he's not creating beautiful pieces in his studio, Gary also gives back to the jewelry community through insightful speaking events and publications. His work has appeared in the Jewellery Business Magazine and he will be a guest speaker at the upcoming Santa Fe Symposium

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In this episode we discuss: 

  • How to present a coherent voice to consumers

  • Why many companies are struggling with technology and lack of expendable income

  • Finding your voice as a jewelry maker

  • Why jewelry designers use CAD and its impact on the industry

  • The upcoming Santa Fe Symposium in May 2017

  • Changes in marketing techniques in the jewelry industry

  • And much more!

Connect with Gary

The Jewelryosophy 360 Podcast 4: Finding Jewelry Business Opportunities in the Maker Community

On today's show, we'll talk with Erica Montejo of Tiny Erica Jewelry. Erica is a jewelry designer and metalsmith with a growing jewelry business based out of Ohio. 

With experiences working as a bench jeweler, then working on a production floor, and now operating as an independent business owner, Erica shares a wealth of valuable information. 

In this show, we discuss the importance of being confident in promoting your work, maneuvering the business aspects of selling jewelry (including how to manage prices for different markets), and the invaluable support and unexpected opportunities you can find among your local maker community. 

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In this episode we discuss: 

  • How Erica's background in fine arts has influenced her jewelry designs
  • When she knew it was time to launch her jewelry line
  • How she's been able to gain confidence in her work 
  • Tips for setting prices (hint: it varies depending on your audience)
  • How to figure out your target audience 
  • Maneuvering  the business aspects of making and selling jewelry
  • How she's getting smart on Etsy and Facebook marketing 
  • Where she's made some of the best connections and found support for her work
  • And much more!

Connect with Erica

The Jewelryosophy 360 Podcast 3: Starting Two Jewelry Businesses Before the Age of 30

On today's show we'll talk with Alyssa Melignano of SixtyStax. 

Alyssa started her first jewelry company, Rock Your Jewels, in college where she bought rings wholesale and sold at retail in places such as D.C., NY, and Maryland with the help of her sisters. Since then, she's launched her second jewelry business, Sixty Stax, by leveraging her work experience in sales. 

In this show, we discuss her strategies for wholesaling, marketing through social media, and making a profit selling jewelry from Instagram. Most recently, she has re-branded her Instagram presence into a  full-fledged jewelry brand called Sixty Stax. 

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In this episode we discuss: 

  • Who Alyssa Melignano is
  • Her "why" for creating jewelry
  • How she started her first jewelry business before finishing college
  • Tips about selling wholesale jewelry at retail prices
  • How she got started selling bracelets directly on Instagram
  • Her Instagram strategies that have resulted in over 2,000 followers
  • And much more!

Connect with Alyssa

The Jewelryosophy 360 Podcast 2: Pitching Jewelry to Galleries, Setting Prices, and Creating a Digital Jewelry Portfolio

On today's show, we'll talk with Nancy LT Hamilton. 

Nancy is a YouTube star, jewelry designer and instructor with an extensive background in various jewelry techniques including chasing and repousse, enameling, forging, and sawing. 

In this episode, we talk about how to pitch your jewelry to galleries and create a digital portfolio, speaking through your art, and how to set prices. 

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In This Episode We Discuss:

  • Pitching jewelry to museums and galleries 
  • Negotiating commissions and fees for your jewelry 
  • Determining the perceived value of your jewelry 
  • The differences between handcrafted makers and artists
  • Learning to speak through your art
  • Creating a digital portfolio to advertise your jewelry to buyers
  • Strategies for success in the jewelry making industry
  • And so much more!

Connect with Nancy

The Jewelryosophy 360 Podcast 1: From Jewelry Student to a Jewelry Line

On today's show, we'll talk with Emilie Shapiro of Emilie Shapiro Contemporary Metals. Emilie is an author, teacher, and jewelry designer based out of New York City. 

Emilie gained a deep understanding of the business of making jewelry after working for multiple jewelry brands as a production manager in New York City. She eventually left the formal jewelry industry world and began teaching. At the same time, her jewelry line started to take off. 

In this show, we talk about what it takes to run a jewelry production line, the value of sharing knowledge among the jewelry community, and some of the biggest takeaways from her book, How to Create a Jewelry Line

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In this episode we discuss: 

  • Who Emilie Shapiro is
  • Her "why" for creating jewelry
  • What she learned from her experiences in the jewelry industry as a production manager
  • Challenges she's faced as a jewelry business owner in NYC 
  • Why she wrote her first book"How to Create Your Own Jewelry Line"
  • When she knew it was time to hire employees for her jewelry business
  • Tips for starting and growing your jewelry business 
  • And much more!

Connect with Emilie